Food For Thought
Covid-19 Food Advertisements
Covid-19 Food Advertisements How many Covid-19 food advertisements have you heard that say “we are here for you” or “you can count on (insert brand name) during these difficult times”? After 2020, the vast majority of the world was ready for a new year, including (hopefully) marketers. And more specifically, food marketers. It seemed as […]
Forbes Agency Council Panel: 8 Ways Gated Content Reaches The Right Audiences
Eight Ways To Ensure Gated Content Reaches The Right Audiences Great Gated Content = Great Leads Put yourself in my (marketing) shoes for a minute. That’s what @Forbes_Agency Council panels offer: A platform for experts to voice varying viewpoints and opinions to further the cause of good marketing practices. As a member, I get to […]
Get the Most Out of Your CPG Photoshoot – PART 2
It’s Now Time for the CPG Photoshoot Yay, you! You’ve just read steps 1-4 about the importance of surrounding yourself and your product with the best in the business of selling food. You have planned your CPG photoshoot, and you are now armed with the perfect photographer and food stylist to make your product shine […]
Get the Most Out of Your CPG Photoshoot – PART 1
Invest in a CPG Photoshoot First Things First. . . Stock Photography vs. a CPG Photoshoot of Your Actual Product Investing in good photography of your actual product is paramount for its success or failure. You would think this would be a “no-brainer.” You would think. However, many (many!) companies rely heavily on stock photos, […]
The Don’ts of Food Sales Presentations
Here’s the Hard Truth Regarding Food Sales Presentations Want to get into the retail chains? Do you have a compelling food sales presentation? Do you assume so, but you’re not getting contracts? You might be doing these 4 common pitfalls in your food sales presentation. They may seem shockingly obvious, but nonetheless, they happen too […]
3 Tips for Your Food Brand’s 2021 Marketing Budget
How Can You Make Your Food Marketing Budget Work Harder in 2021? The first quarter of the new year is always an exciting time for marketers and brand managers. Hopefully, you’re like me and look at the new year with fresh eyes and excitement for the year to come. This is the time of year […]
Inbound and Outbound Marketing—Why your marketing strategy should include both
Inbound and Outbound Marketing First, you’ll need to understand the difference between inbound and outbound marketing. In a nutshell, outbound marketing is when you advertise to consumers without knowing if they are a qualified lead, or if they are interested in your product or service. Inbound marketing is a strategy that focuses on creating content […]
Sports Sponsorships For Your Food Brand
The Benefits of a Sports Sponsorship for Your Food Brand Like any non-football fan, I tune into the Super Bowl for two things; ads and the halftime show. Instead of diving deep into who lip-syncs and who doesn’t, let’s explore the ad side of things; sports sponsorships. Obviously, the brands that advertise during the Super […]
Food Packaging: 6 Rules to Get Shelf-Ready
How do you make your food packaging great? The average supermarket in the U.S. holds roughly 40,000 different items (FMI Food Marketing Institute). That’s 40,000 different food packaging designs. This stands the reason that great design—among other key things—is a necessity when you want to ‘raise your hand’ in the crowd of 40K and say […]
Busch Light: What is Their Brand Growth Secret?
What can we learn about brand growth from Busch Light? Let’s take a deep dive into all their marketing secrets. I think we are all familiar with Bud Light at this point. As the leader in U.S. beer sales for the past several years, we are inundated with their advertising. If you were to take […]