Food For Thought
Branding 101: The Psychology of Color
Color Psychology: The study of hues as a determinant of human behavior. Believe it—Color can influence everything from your mood to the taste of your food. Certain colors can stir up your emotions or even make you hungry. This, among many other reasons, is why color is such an important factor in branding and marketing […]
Boosted Post: Just need a boost? Or a whole ad?
Just need a boost? Or a whole ad? Boosted Post Facts It “What is the difference between creating a Facebook ad and a boosted Facebook post?” Is one of the most frequently asked questions I get as social media manager when discussing Facebook. Well, I’m a designer by trade, and for me, reading is a […]
CPG Private Label Food Packaging: Win the Sale
Win the Sale with CPG Private Label Food Packaging It’s no secret that retail grocery private label brand’s sales are skyrocketing. Sure, that can mean competition from the very store shelf you hope to sell your food brand. Or it could mean an opportunity for the growth-minded food company looking for sales in multiple channels. […]
Secrets to an Effective Satellite Media Tour
Secrets to an Effective Satellite Media Tour Don’t get hung up on the fancy jargon. SMT is simply short for Satellite Media Tour, a tactic used to connect brands to consumers via tv or radio. Here’s how an SMT works; radio and tv stations across the country with local morning/noon programs are constantly looking to […]
6 Keys of Food Brand E-commerce Optimization
Leverage Online Sales Opportunity: Food Brand E-commerce Optimization Food Brand E-commerce Optimization is key Growing Shopping Experience There is no better time to launch a food brand to add e-commerce & an online storefront to their website. The 2020 Coronavirus Pandemic impact: Online grocery sales reached $5.30 billion in April, beating a record of $4.00 […]
Facebook Messaging: To automate or not to automate?
When it comes to Facebook Messaging, brands are faced with an important question: To automate or not to automate? The answer: Both (You should know by now these are never black-and-white answers, otherwise, why would we even blog about it?) Have no fear though, we have created a decision tree to help you decide the […]
Forbes Agency Council Panel: How To Hire A Creative: 12 Unique Traits Of The Best Candidates
How To Hire A Creative: 12 Unique Traits Of The Best Candidates A Creative with a High EQ is an Unstoppable Force 20 years of hiring creative talent—from writers to designers to web developers—has taught me a thing or two. So @Forbes_Agency Council invited me to share my “insider” opinion with other agency and marketing […]
Don’t Waste Money: Invest in a CPG Creative Brief (Template)
Invest in a CPG Creative Brief to Save Time, Money, and Heartburn. “You Only Get Out of the Agency as Good as You Put In.” This is a client quote. A client that champions our insistence on using a CPG creative brief for most projects. This comes from his experience working with a wide variety […]
Truly Awesome Brand Packaging
Brand packaging so pretty it inspired this designer to want to write about it! Or sing, if I could. I can’t—nobody wants to hear that. A design that is so simple, yet I could go on for days about it! Where to start? The stark contrast of the black, bold san serif font against a […]
Sales and Marketing Communication: The Vital Piece
Dysfunctional Sales and Marketing Communication? A tired cliché The year was 2001. As a naîve marketing team intern with a local radio station, I was eagerly sitting in on my first ever monthly sales and marketing meeting. At the table sat a mix of veteran salespeople and then the programming/marketing team. As the meeting progressed, […]