Hartville, Ohio – 29/3/2010 – NewPoint Marketing, a Hartville-based Internet marketing agency, has received two significant WebCEO certifications for its expertise in Internet marketing.

The certifications reaffirm NewPoint’s competence in providing expertise, consultation, and general services in search engine, social media, e-mail marketing and in web analytics.

“We’re very excited about these certifications,” said NewPoint President and CEO Todd Jones. “Internet marketing changes fast, and certifications like these let us know we’re staying on top of our game. But, in the end, it is really our clients who benefit the most.”

To earn the certifications, NewPoint had to exhibit expertise in areas of Internet marketing including advanced keyword analysis and strategy, on-page and off-page search engine optimization, rank monitoring and ranking trends analysis, site quality assessment and management, effective social media tactics, site visitor behavior, advanced pay-per-click strategies, and managing and analyzing e-mail marketing campaigns.

“The act of marketing through the Internet requires a vast range of highly specialized skills,” Jones said. “Because of its complexity, it can take years of experience to gain the knowledge and expertise critical to success.

“Internet marketing is similar to a chess game, where each move sets off a chain reaction. Having the ability to envision and predict the chain reaction is where experience pays off. It is vital to our clients’ success – and ours.”

NewPoint Marketing, founded by Todd Jones in 2001, is a full-service Internet marketing company serving large and medium businesses in Northeast Ohio and Midwest United States. Services include Website design and development, search engine marketing, e-mail marketing, logo design and B2B social media services.

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