Lead Tracking and Intelligence Tool

Track a leads’ path through your site and capture intelligence to qualify leads and close more sales.

HubSpot tracks detailed information about every visitor to your site — information that turns into valuable intelligence when visitors convert to leads.

For each potential lead, HubSpot tracks the source of the lead, number of visits and details about visitor page views. When an individual fills out a form on your website, all of this intelligence is captured in the HubSpot leads tool. Additionally, HubSpot captures relevant social media profiles and automatically populates Twitter handles, LinkedIn profiles and even images into the lead intelligence tool so that sales people can build more personalized relationships with less effort and research.

With detailed information about every lead, you’ll be able to build a great picture of a lead’s needs and business challenges to help you convert more of those leads into sales. You’ll also be able to use the data to determine which marketing programs, search terms and blog links are driving the highest-quality prospects into your sales funnel.

HubSpot’s lead import function allows marketers to track leads collected both within HubSpot’s lead management system and via outside sources like a webinar or a trade show.

Lead tracking & intelligence is available to HubSpot Small customers on HubSpot-hosted websites only. Lead tracking, intelligence and additional lead scoring are available on external websites for HubSpot Medium and HubSpot Large customers.