Integrated Email Marketing to Convert More Leads

One-stop solution lets marketers stay in touch to improve lead generation and conversion.

Email marketing is a critical tool in the inbound marketing arsenal, letting marketers efficiently promote valuable content to prospects, leads and customers.

HubSpot’s integrated email marketing provides easy-to-use tools for sending a single email to just a few leads or a personalized email offer to your entire database of contacts.

Integration with HubSpot’s lead capture and lead management tools means marketers can manage their lists and leads in one place for every touch from lead nurturing to email marketing for one off events, like webinars, or recurring communications, like newsletters. That means there is no need to import/export contacts already managed in HubSpot, delivering a one-stop marketing experience.

The simple two step wizard guides marketers through email marketing best practices to draft and test compelling email communications.

Users can:

• send targeted emails to specific segments of leads in HubSpot
• quickly create draft and test emails with easy-to-use WYSIWIG editor
• measure emails sent along with click and unsubscribe rates
• manage unsubscribes

This simple tool pulls email addresses directly from the HubSpot leads database, ensuring a single source of list management data. Marketers with external lists can upload contacts and include them in their email marketing and lead nurturing campaigns.