Inbound Marketing with HubSpot
How does NewPoint and HubSpot’s Inbound Marketing system help your business grow?
We will:
- 1 help you get found online by more qualified visitors
- 2 show you how to convert more visitors into leads
- 3 give you tools to close those leads efficiently
- 4 provide analytics to help make smart marketing investments
Create, optimize & promote your content
Blog
Create fresh content quickly that draws search engine visitors to your website. A HubSpot blog makes it easy to publish keyword optimized content that gets your business found.
Social Media
Social media is here to stay and your customers are looking for answers to their problems on Twitter, LinkedIn and Facebook today. HubSpot helps get you there!
Content Management
If you don’t have control of your content, how can you keep it fresh and optimized? HubSpot’s easy-to-use website management tool puts you in the driver’s seat. We also work with any non-HubSpot content management system.
SEO Tools
Search engine optimization (SEO) is critical to getting found online. Keyword Grader, Page Grader, and Link Grader provide insights and tips to create keyword rich content that improves search rankings and increases qualified traffic and leads.
Email Marketing
Stay front and center with leads with easy-to-use tools that can send a single email to just a few leads or a personalized email offer to your all of your contacts.
Capture, manage & nurture leads and win more customers
Landing Pages
Qualified traffic is great, but acquiring customers is much better. HubSpot’s landing page tools make creating and managing landing pages fast, easy and cost effective so you can capture leads and measure campaign effectiveness.
Leads
Calling the right leads at the right time with the right message increases conversion rates. HubSpot lead intelligence lets your sales people approach every opportunity with the best possible information to close more sales.
Lead Nurturing
Sometimes a lead isn’t ready to buy. You work hard to attract leads. How do you improve their potential to buy? Automated lead nurturing warms leads up for your sales team, increasing qualified leads with less effort and spend.
Prospect Tracking
What if you knew that a big prospect was checking out your site? HubSpot gathers intelligence from your website visitors to let you know if a company is visiting your site without filling out a form. This will help you get a leg up on your best leads.
CRM Integration
HubSpot, an Appexchange application, seamlessly integrates with Salesforce.com so your sales team gets all the benefits of HubSpot Lead Intelligence. HubSpot can also integrate with other CRM systems and business tools.
Learn to make smart marketing investments that get results
Sources
The adage “you can’t manage what you can’t measure” is truer than ever. HubSpot analyzes site traffic and leads from first visit to win to prove closed-loop marketing ROI, so you can spend your marketing dollars wisely.
Reach
While inbound marketing may be modern, proven business metrics are still important. HubSpot gathers data about your brand reach in popular media to help you understand changes in your market presence.
Competitors
No matter what you sell, you need to stay ahead of the competition. HubSpot gives you insight into your competitor’s web success, so you know where you’re doing well, and where you need to improve.
Blog Analytics
Creating remarkable content that draws qualified traffic is much easier when you know your audience’s interests. Guess no more. HubSpot metrics identify your most popular and engaging posts so you can give the people what they want!






